History’s Built America Presents is about to unleash a wave of nostalgia with its four-hour special, “Totally Rad Toys.” Focusing on the iconic playthings of the 1980s, the episode isn’t just a trip down memory lane; it’s a deep dive into how technology revolutionized the toy industry during this era.
So, fire up the DeLorean, crank up the Journey, and get ready for a look back at a time when toys were, well, totally rad. (No, I’m not apologizing for that.) The episode explores the convergence of cutting-edge tech and classic toy concepts, showing how innovation pushed the boundaries of fun.
One key storyline revolves around Tonka’s pivotal role in importing transformable robots from Japan, introducing American kids to the wonders of Transformers. This cross-cultural exchange wasn’t just about cool toys; it was a sign of the times, a glimpse into globalization’s early impact on pop culture.
But “Totally Rad Toys” doesn’t stop at robots in disguise. The episode also unearths the surprising origins of the Cabbage Patch Kids, tracing their roots back to the 1970s folk art scene. Who knew these squishy-faced darlings had such a bohemian backstory?
And because no 1980s toy retrospective would be complete without a healthy dose of corporate rivalry, the episode digs into the battle between Mattel and Hasbro. These two titans clashed for dominance in a market exploding with new ideas and hungry consumers. Their struggle shaped the landscape of the toy industry, influencing the playthings that defined a generation.
Tune in to Built America Presents: Totally Rad Toys on History, Sunday, November 17th at 8/7c.
