The year is 1919. Milton Hershey, a titan of industry, sits atop the chocolate empire he built. His name is synonymous with confectionery success, a testament to his entrepreneurial vision and dedication to quality. But the post-World War I era brings unforeseen challenges.
A dramatic drop in sugar prices creates a ripple effect, opening a window of opportunity for ambitious newcomers eager to carve their own slice of the lucrative chocolate market. Suddenly, Hershey’s reign is challenged, and the competitive landscape transforms.
Among these emerging rivals is a familiar face: H.B. Reese, a former Hershey employee with a recipe and a dream. Reese’s determination to make his mark in the candy world sets the stage for a fascinating rivalry, one that will ultimately give rise to a global confectionery sensation. But Reese isn’t the only contender vying for a piece of Hershey’s kingdom.
A brilliant marketing mind enters the arena, armed with innovative ideas and a knack for capturing the public’s sweet tooth. This individual’s ingenuity will lead to the creation of not one, but two iconic candy bars, forever changing the trajectory of the candy industry.
“Tricks and Treats” explores this pivotal period in American confectionery history, exploring the tumultuous shifts in the market, the rise of new players, and the enduring legacy of Milton Hershey. The episode examines the challenges Hershey faced as his dominance was threatened, the innovative spirit of H.B. Reese, and the marketing genius that brought forth some of the most recognizable candy bars on the planet. It’s a story of sweet success, bitter competition, and the ever-evolving tastes that drive the American appetite for candy.
Built America Presents: Tricks and Treats airs Sunday October 27, 2024 at 8.00pm on History.
Built America Presents, History, US TV, Cable
