As the 2024 NFL season begins at GEHA Field at Arrowhead Stadium, Hallmark and the Kansas City Chiefs announce new developments in their brand partnership. Fans can expect in-stadium promotions for the upcoming original movie, Holiday Touchdown: A Chiefs Love Story, starring Tyler Hynes and Hunter King.
The film’s premiere date is set for November 30, at 8 PM ET/7 PM CT on Hallmark Channel, as part of Countdown to Christmas. The movie centres around Alana Higman, played by Hunter King, a dedicated Chiefs superfan, and Derrick, played by Tyler Hynes, the Director of Fan Engagement, as they navigate a potential romance amidst a missing family heirloom and the excitement of the football season.
The partnership includes various in-stadium events, such as the Hallmark “Star Cam,” a twist on the classic “Kiss Cam,” and a tailgate activation zone with festive photo opportunities and free hot cocoa. Fans will also receive a special Chiefs x Hallmark Channel pennant during the November 29 home game, and featured merchandise will be available soon.
The movie features Jenna Bush Hager, Donna Kelce, Diedrich Bader, Megyn Price, Richard Riehle, Christine Ebersole, Richard Christie, and Chiefs Head Coach Andy Reid, along with several Kansas City Chiefs players.
