ITV has announced a partnership with Hayu, the all-reality streaming service, which will enhance the ITVX Premium subscription tier. Over 750 hours of reality content will be added to ITVX, offering subscribers a diverse range of unscripted entertainment.
This summer, ITVX Premium users will be able to access a dedicated area called ‘Hayu Select’, featuring some of the most popular reality franchises. Juggernauts like “Keeping Up with the Kardashians”, “The Real Housewives of Melbourne”, and “Below Deck” will be available, along with the latest episodes of series such as “Top Chef” and “Summer House”.
ITV’s Head of Content Acquisitions, Sasha Breslau, commented: “We are very proud to announce our partnership with Hayu. We know many of our users love nothing more than a good reality TV series, and now they can browse some of the best and latest episodes ad-free.”
Bobby Birk, SVP, Commercial, EMEA, NBCUniversal International Networks & Direct-to-Consumer, added: “Launching Hayu Select is an ideal way to provide ITVX Premium customers with added value through a sampling of popular Hayu content at no extra cost. We are delighted to make this Hayu ‘taster’ available in the UK as we evolve our Hayu proposition to meet the needs of customers.”
With this partnership, ITVX Premium subscribers will have access to a vast array of reality content.
