HGTV’s breakout hit No Demo Reno, starring Dallas-based home renovation expert, designer and social media creator Jenn Todryk – whose popular Instagram account @theramblingredhead boasts a following of more than one million fans – delivered a strong season two premiere on Thursday, June 23, at 9 p.m. ET/PT.
The episode garnered a .51 live plus three-day rating among P25-54 and a .72 live plus three-day rating among W25-54. Attracting more than 3.2 million total viewers, the No Demo Reno season premiere also delivered a .62 L3 rating among upscale P25-54 and a .88 among upscale W25-54, reflecting respective double-digit ratings increases of 16 percent and 23 percent over the prior six weeks. In addition, the episode ranked as a top 3 non-news/sports cable premiere in the Thursday 9-10 p.m. timeslot among W25-54, upscale P25-54, upscale W25-54 and upscale M25-54.
“Jenn’s widespread appeal was evident from the very first episode of No Demo Reno, and HGTV viewers were highly anticipating the new season,” said Betsy Ayala, senior vice president, programming & development, HGTV. “She makes us laugh, shares adorable candid family moments, and inspires with attainable and affordable design ideas that have astonishing reveals. It’s an undeniable formula for ratings success.”
No Demo Reno fans also showed strong support on HGTV’s digital platforms, with content promoting the June 23 episode generating more than 716,000 video views across the net’s Facebook, Twitter and Instagram accounts, as well as more than 113,000 page views on HGTV.com. And, the season premiere is the #1 most-watched episode on HGTV GO.
New episodes of No Demo Reno air Thursdays at 9 p.m. ET/PT on HGTV and are available to stream every Thursday on discovery+. Fans also can stream the first full season now on discovery+.
No Demo Reno is produced by RTR Media.
