ITV is set to air a new explosive reality format this autumn, starring presenter and podcaster Olivia Attwood. In Olivia Attwood’s Bad Boyfriends (working title), eight unsuspecting bad boyfriends are flown to a Greek island under the premise of filming a series about manhood and bromance. However, they are in for a shock as Attwood reveals the true purpose of the show: to whip them into better boyfriend shape.
Attwood, known for her no-nonsense approach, aims to reform serial cheaters, lazy lovers, commitment-phobes, and man-children. Across 11 episodes, the boys will compete in challenges designed to improve their ways and battle it out to become the most improved boyfriend.
The show explores the challenges of maintaining relationships in the social media age, where temptation is ever-present. It promises to deliver tough love, humour, and mischief, along with unexpected revelations and explosive scenes. Can the couples get back on track with Attwood’s help?
There will be eliminations throughout the series, with the least improved boyfriends voted out. Ultimately, one boy will be crowned the most improved boyfriend, but he will also face a difficult decision.
Attwood expresses her excitement about hosting her own dating show, “I’m so excited and honoured to announce that I am hosting my own dating show. This series has been two years in the making and keeping it under wraps has been so difficult! Filming with the couples in Greece exceeded all my expectations – they are just incredible and viewers are in for an absolute treat.”
Olivia Attwood’s Bad Boyfriends (working title) will air on ITV2 and ITVX, produced by All3Media’s Optomen, the team behind award-winning series Olivia Attwood: Getting Filthy Rich and Olivia Attwood: The Price of Perfection. The creative directors for Optomen are Tina Flintoff and Nick Hornby, with Colin Whitaker as the executive producer.
